FACTS ABOUT GOOGLE SEARCH ENGINE

Google Search or Google Web Search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services. The main purpose of Google Search is to hunt for text in webpages, as opposed to other data, such as with Google Image Search. Google search was originally developed by Larry Page and Sergey Brin in 1997.

Google Search provides at least 22 special features beyond the original word-search capability.These include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores. There are special features for numbers, including ranges (70..73), prices, temperatures, money/unit conversions ("10.5 cm in inches"), calculations ( 3*4+sqrt(6)-pi/2 ), package tracking, patents, area codes,[6] and language translation of displayed pages.

The order of search results (ghits for Google hits) on Google's search-results pages is based, in part, on a priority rank called a "PageRank". Google Search provides many options for customized search (see below: Search options), using Boolean operators such as: exclusion ("-xx"), inclusion ("+xx"), alternatives ("xx OR yy"), and wildcard ("x * x").

Search results

The exact percentage of the total of web pages that Google indexes is not known, as it is very hard to actually calculate. Google not only indexes and caches web pages but also takes "snapshots" of other file types, which include PDF, Word documents, Excel spreadsheets, Flash SWF, plain text files, and so on.[12] Except in the case of text and SWF files, the cached version is a conversion to (X)HTML, allowing those without the corresponding viewer application to read the file.

Users can customize the search engine, by setting a default language, using the "SafeSearch" filtering technology and set the number of results shown on each page. Google has been criticized for placing long-term cookies on users' machines to store these preferences, a tactic which also enables them to track a user's search terms and retain the data for more than a year. For any query, up to the first 1000 results can be shown with a maximum of 100 displayed per page. The ability to specify the number of results is available only if "Instant Search" is not enabled. If "Instant Search" is enabled, only 10 results are displayed, regardless of this setting.

"I'm Feeling Lucky"

Google's homepage includes a button labelled "I'm Feeling Lucky". When a user clicks on the button the user will be taken directly to the first search result, bypassing the search engine results page. The thought is that if a user is "feeling lucky", the search engine will return the perfect match the first time without having to page through the search results. According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising.

On October 30, 2009, for some users, the "I'm Feeling Lucky" button was removed from Google's main page, along with the regular search button. Both buttons were replaced with a field that reads, "This space intentionally left blank." This text faded out when the mouse was moved on the page, and normal search functionality is achieved by filling in the search field with the desired terms and pressing enter. A Google spokesperson explains, "This is just a test, and a way for us to gauge whether our users will like an even simpler search interface." Personalized Google homepages retained both buttons and their normal functions.

On May 21, 2010, the 30th anniversary of Pac-Man, the "I'm Feeling Lucky" button was replaced with a button reading the words "Insert Coin". After pressing the button, the user would begin a Google-themed game of Pac-Man in the area where the Google logo would normally be. Pressing the button a second time would begin a two-player version of the same game that includes Ms. Pacman for player 2. This version can be accessed at http://www.google.com/pacman as a permanent link to the page.

Error messages

Some searches will give a 403 Forbidden error with the text

"We're sorry... ... but your query looks similar to automated requests from a computer virus or spyware application. To protect our users, we can't process your request right now. We'll restore your access as quickly as possible, so try again soon. In the meantime, if you suspect that your computer or network has been infected, you might want to run a virus checker or spyware remover to make sure that your systems are free of viruses and other spurious software. We apologize for the inconvenience, and hope we'll see you again on Google."
sometimes followed by a CAPTCHA prompt.

The screen was first reported in 2005, and was a response to the heavy use of Google by search engine optimization companies to check on ranks of sites they were optimizing. The message is triggered by high volumes of requests from a single IP address. Google apparently uses the Google cookie as part of its determination of refusing service.

In June 2009, after the death of pop superstar Michael Jackson, this message appeared to many internet users who were searching Google for news stories related to the singer, and was assumed by Google to be a DDoS attack, although many queries were submitted by legitimate searchers.

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